GEN FINANCIAL MANAGEMENT INC.
CRD #110179 SEC #801-57823 PLYMOUTH, MN 952-513-1466
SEC Registered
Total AUM
$496.5M
Discretionary
$466.8M
Employees
3
Clients
0
Accounts
2,126
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Sep 2025 | $496.5M | $466.8M | $29.7M | 3 | 0 |
| Jul 2025 | $496.5M | $466.8M | $29.7M | 3 | 0 |
| Jul 2025 | $496.5M | $466.8M | $29.7M | 3 | 0 |
| Apr 2025 | $496.5M | $466.8M | $29.7M | 4 | 0 |
| Mar 2025 | $496.5M | $466.8M | $29.7M | 4 | 0 |
| Apr 2024 | $431.3M | $413.5M | $17.8M | 5 | 0 |
| Feb 2024 | $431.3M | $413.5M | $17.8M | 4 | 0 |
| Aug 2023 | $408.7M | $379.1M | $29.7M | 4 | 0 |
| Mar 2023 | $408.7M | $379.1M | $29.7M | 4 | 0 |
| Mar 2022 | $457.3M | $419.3M | $38M | 4 | 436 |
| Sep 2021 | $397.5M | $361.4M | $36.1M | 5 | 0 |
| Mar 2021 | $397.5M | $361.4M | $36.1M | 5 | 0 |
| Oct 2020 | $339.3M | $328.3M | $10.9M | 4 | 1 |
| Mar 2020 | $339.3M | $328.3M | $10.9M | 4 | 1 |
| Mar 2019 | $248.6M | $244.8M | $3.8M | 4 | 1 |
| Apr 2018 | $167.8M | $167.5M | $337.8K | 3 | 0 |
| Mar 2018 | $167.8M | $167.5M | $337.8K | 3 | 0 |
| Mar 2017 | $138M | $137M | $1M | 3 | 200 |
| Mar 2016 | $123.6M | $121M | $2.6M | 2 | 200 |
| Jun 2015 | $118.6M | $113.3M | $5.2M | 2 | 200 |
| Mar 2015 | $118.6M | $113.3M | $5.2M | 2 | 200 |
| Mar 2014 | $124.3M | $113.3M | $11M | 3 | 200 |
| Feb 2013 | $110.7M | $97M | $13.7M | 3 | 200 |
| Apr 2012 | $101.5M | $84M | $17.5M | 1 | 200 |
| Jan 2008 | $59.5M | $59.5M | $0 | 5 | -- |
| Mar 2007 | $50.9M | $50.9M | $0 | 5 | -- |
| Jan 2006 | $43.9M | $43.9M | $0 | 5 | -- |
| Jun 2005 | $39.2M | $39.2M | $0 | 5 | -- |
| Feb 2005 | $39.2M | $39.2M | $0 | 5 | -- |
| May 2004 | $34M | $34M | $0 | 5 | -- |
| May 2002 | $29.1M | $29.1M | $0 | 5 | -- |
DateSep 2025
Total AUM$496.5M
Discretionary$466.8M
Non-Disc.$29.7M
Employees3
Clients0
DateJul 2025
Total AUM$496.5M
Discretionary$466.8M
Non-Disc.$29.7M
Employees3
Clients0
DateJul 2025
Total AUM$496.5M
Discretionary$466.8M
Non-Disc.$29.7M
Employees3
Clients0
DateApr 2025
Total AUM$496.5M
Discretionary$466.8M
Non-Disc.$29.7M
Employees4
Clients0
DateMar 2025
Total AUM$496.5M
Discretionary$466.8M
Non-Disc.$29.7M
Employees4
Clients0
DateApr 2024
Total AUM$431.3M
Discretionary$413.5M
Non-Disc.$17.8M
Employees5
Clients0
DateFeb 2024
Total AUM$431.3M
Discretionary$413.5M
Non-Disc.$17.8M
Employees4
Clients0
DateAug 2023
Total AUM$408.7M
Discretionary$379.1M
Non-Disc.$29.7M
Employees4
Clients0
DateMar 2023
Total AUM$408.7M
Discretionary$379.1M
Non-Disc.$29.7M
Employees4
Clients0
DateMar 2022
Total AUM$457.3M
Discretionary$419.3M
Non-Disc.$38M
Employees4
Clients436
DateSep 2021
Total AUM$397.5M
Discretionary$361.4M
Non-Disc.$36.1M
Employees5
Clients0
DateMar 2021
Total AUM$397.5M
Discretionary$361.4M
Non-Disc.$36.1M
Employees5
Clients0
DateOct 2020
Total AUM$339.3M
Discretionary$328.3M
Non-Disc.$10.9M
Employees4
Clients1
DateMar 2020
Total AUM$339.3M
Discretionary$328.3M
Non-Disc.$10.9M
Employees4
Clients1
DateMar 2019
Total AUM$248.6M
Discretionary$244.8M
Non-Disc.$3.8M
Employees4
Clients1
DateApr 2018
Total AUM$167.8M
Discretionary$167.5M
Non-Disc.$337.8K
Employees3
Clients0
DateMar 2018
Total AUM$167.8M
Discretionary$167.5M
Non-Disc.$337.8K
Employees3
Clients0
DateMar 2017
Total AUM$138M
Discretionary$137M
Non-Disc.$1M
Employees3
Clients200
DateMar 2016
Total AUM$123.6M
Discretionary$121M
Non-Disc.$2.6M
Employees2
Clients200
DateJun 2015
Total AUM$118.6M
Discretionary$113.3M
Non-Disc.$5.2M
Employees2
Clients200
DateMar 2015
Total AUM$118.6M
Discretionary$113.3M
Non-Disc.$5.2M
Employees2
Clients200
DateMar 2014
Total AUM$124.3M
Discretionary$113.3M
Non-Disc.$11M
Employees3
Clients200
DateFeb 2013
Total AUM$110.7M
Discretionary$97M
Non-Disc.$13.7M
Employees3
Clients200
DateApr 2012
Total AUM$101.5M
Discretionary$84M
Non-Disc.$17.5M
Employees1
Clients200
DateJan 2008
Total AUM$59.5M
Discretionary$59.5M
Non-Disc.$0
Employees5
Clients--
DateMar 2007
Total AUM$50.9M
Discretionary$50.9M
Non-Disc.$0
Employees5
Clients--
DateJan 2006
Total AUM$43.9M
Discretionary$43.9M
Non-Disc.$0
Employees5
Clients--
DateJun 2005
Total AUM$39.2M
Discretionary$39.2M
Non-Disc.$0
Employees5
Clients--
DateFeb 2005
Total AUM$39.2M
Discretionary$39.2M
Non-Disc.$0
Employees5
Clients--
DateMay 2004
Total AUM$34M
Discretionary$34M
Non-Disc.$0
Employees5
Clients--
DateMay 2002
Total AUM$29.1M
Discretionary$29.1M
Non-Disc.$0
Employees5
Clients--