THE STRATEGIC FINANCIAL ALLIANCE, INC.
Legal name: THE STRATEGIC FINANCIAL ALLIANCE
CRD #126514 SEC #801-62226 ATLANTA, GA 678-954-4000
SEC Registered Broker-Dealer
Total AUM
$470.9M
Discretionary
$28.5M
Employees
63
Clients
101
Accounts
1,394
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Mar 2025 | $470.9M | $28.5M | $442.5M | 63 | 40 |
| May 2024 | $334M | $48.5M | $285.5M | 74 | 40 |
| Mar 2024 | $334M | $48.5M | $285.5M | 74 | 40 |
| Apr 2023 | $384.4M | $106.4M | $277.9M | 72 | 41 |
| Apr 2022 | $525.5M | $211.7M | $313.7M | 75 | 41 |
| Mar 2021 | $690.4M | $276.5M | $413.8M | 95 | 49 |
| Jun 2020 | $655.3M | $171.8M | $483.5M | 112 | 86 |
| Mar 2020 | $655.3M | $171.8M | $483.5M | 112 | 86 |
| Mar 2019 | $501.5M | $88.1M | $413.4M | 114 | 482 |
| Dec 2018 | $854.3M | $120.1M | $734.2M | 121 | 1,838 |
| Mar 2018 | $854.3M | $120.1M | $734.2M | 121 | 1,838 |
| Apr 2017 | $624.2M | $214.8M | $409.4M | 121 | 1,159 |
| Mar 2017 | $624.2M | $214.8M | $409.4M | 121 | 1,159 |
| Jan 2017 | $441.4M | $115.6M | $325.8M | 128 | 1,100 |
| Dec 2016 | $441.4M | $115.6M | $325.8M | 128 | 1,100 |
| May 2016 | $441.4M | $115.6M | $325.8M | 128 | 1,100 |
| Apr 2016 | $441.4M | $115.6M | $325.8M | 128 | 1,100 |
| Mar 2016 | $441.4M | $115.6M | $325.8M | 128 | 1,100 |
| Nov 2015 | $322.4M | $114.7M | $207.6M | 124 | 1,100 |
| Jun 2015 | $322.4M | $114.7M | $207.6M | 124 | 1,100 |
| Mar 2015 | $322.4M | $114.7M | $207.6M | 124 | 1,100 |
| Feb 2015 | $321.3M | $84.1M | $237.3M | 110 | 1,000 |
| Sep 2014 | $321.3M | $84.1M | $237.3M | 110 | 1,000 |
| Apr 2014 | $321.3M | $84.1M | $237.3M | 110 | 1,000 |
| Mar 2014 | $321.3M | $84.1M | $237.3M | 110 | 1,000 |
| Aug 2013 | $340.3M | $55.7M | $284.6M | 215 | 1,000 |
| May 2013 | $340.3M | $55.7M | $284.6M | 215 | 1,000 |
| Apr 2013 | $340.3M | $55.7M | $284.6M | 215 | 1,000 |
| Mar 2012 | $271.8M | $30.5M | $241.3M | 51 | 1,000 |
| Aug 2011 | $302.6M | $31.6M | $270.9M | 51 | -- |
| Mar 2011 | $302.6M | $31.6M | $270.9M | 51 | -- |
| Dec 2010 | $205.6M | $12.2M | $193.4M | 51 | -- |
| Oct 2010 | $205.6M | $12.2M | $193.4M | 51 | -- |
| Jun 2010 | $205.6M | $12.2M | $193.4M | 51 | -- |
| Mar 2009 | $193.1M | $15.8M | $177.3M | 51 | -- |
| Mar 2008 | $280.6M | $10.7M | $269.9M | 51 | -- |
| Nov 2007 | $329.7M | $2.3M | $327.4M | 51 | -- |
| Mar 2007 | $329.7M | $2.3M | $327.4M | 51 | -- |
| Jan 2007 | $225.7M | $0 | $225.7M | 51 | -- |
| Jan 2007 | $225.7M | $0 | $225.7M | 51 | -- |
| Mar 2006 | $225.7M | $0 | $225.7M | 51 | -- |
| Mar 2006 | $99.3M | $0 | $99.3M | 51 | -- |
| Dec 2005 | $99.3M | $0 | $99.3M | 51 | -- |
| Sep 2005 | $99.3M | $0 | $99.3M | 51 | -- |
| Jan 2005 | $38M | $0 | $38M | -- | -- |
| Mar 2004 | $38M | $0 | $38M | -- | -- |
| Nov 2003 | $0 | $0 | $0 | 5 | -- |
| Oct 2003 | $0 | $0 | $0 | 5 | -- |
DateMar 2025
Total AUM$470.9M
Discretionary$28.5M
Non-Disc.$442.5M
Employees63
Clients40
DateMay 2024
Total AUM$334M
Discretionary$48.5M
Non-Disc.$285.5M
Employees74
Clients40
DateMar 2024
Total AUM$334M
Discretionary$48.5M
Non-Disc.$285.5M
Employees74
Clients40
DateApr 2023
Total AUM$384.4M
Discretionary$106.4M
Non-Disc.$277.9M
Employees72
Clients41
DateApr 2022
Total AUM$525.5M
Discretionary$211.7M
Non-Disc.$313.7M
Employees75
Clients41
DateMar 2021
Total AUM$690.4M
Discretionary$276.5M
Non-Disc.$413.8M
Employees95
Clients49
DateJun 2020
Total AUM$655.3M
Discretionary$171.8M
Non-Disc.$483.5M
Employees112
Clients86
DateMar 2020
Total AUM$655.3M
Discretionary$171.8M
Non-Disc.$483.5M
Employees112
Clients86
DateMar 2019
Total AUM$501.5M
Discretionary$88.1M
Non-Disc.$413.4M
Employees114
Clients482
DateDec 2018
Total AUM$854.3M
Discretionary$120.1M
Non-Disc.$734.2M
Employees121
Clients1,838
DateMar 2018
Total AUM$854.3M
Discretionary$120.1M
Non-Disc.$734.2M
Employees121
Clients1,838
DateApr 2017
Total AUM$624.2M
Discretionary$214.8M
Non-Disc.$409.4M
Employees121
Clients1,159
DateMar 2017
Total AUM$624.2M
Discretionary$214.8M
Non-Disc.$409.4M
Employees121
Clients1,159
DateJan 2017
Total AUM$441.4M
Discretionary$115.6M
Non-Disc.$325.8M
Employees128
Clients1,100
DateDec 2016
Total AUM$441.4M
Discretionary$115.6M
Non-Disc.$325.8M
Employees128
Clients1,100
DateMay 2016
Total AUM$441.4M
Discretionary$115.6M
Non-Disc.$325.8M
Employees128
Clients1,100
DateApr 2016
Total AUM$441.4M
Discretionary$115.6M
Non-Disc.$325.8M
Employees128
Clients1,100
DateMar 2016
Total AUM$441.4M
Discretionary$115.6M
Non-Disc.$325.8M
Employees128
Clients1,100
DateNov 2015
Total AUM$322.4M
Discretionary$114.7M
Non-Disc.$207.6M
Employees124
Clients1,100
DateJun 2015
Total AUM$322.4M
Discretionary$114.7M
Non-Disc.$207.6M
Employees124
Clients1,100
DateMar 2015
Total AUM$322.4M
Discretionary$114.7M
Non-Disc.$207.6M
Employees124
Clients1,100
DateFeb 2015
Total AUM$321.3M
Discretionary$84.1M
Non-Disc.$237.3M
Employees110
Clients1,000
DateSep 2014
Total AUM$321.3M
Discretionary$84.1M
Non-Disc.$237.3M
Employees110
Clients1,000
DateApr 2014
Total AUM$321.3M
Discretionary$84.1M
Non-Disc.$237.3M
Employees110
Clients1,000
DateMar 2014
Total AUM$321.3M
Discretionary$84.1M
Non-Disc.$237.3M
Employees110
Clients1,000
DateAug 2013
Total AUM$340.3M
Discretionary$55.7M
Non-Disc.$284.6M
Employees215
Clients1,000
DateMay 2013
Total AUM$340.3M
Discretionary$55.7M
Non-Disc.$284.6M
Employees215
Clients1,000
DateApr 2013
Total AUM$340.3M
Discretionary$55.7M
Non-Disc.$284.6M
Employees215
Clients1,000
DateMar 2012
Total AUM$271.8M
Discretionary$30.5M
Non-Disc.$241.3M
Employees51
Clients1,000
DateAug 2011
Total AUM$302.6M
Discretionary$31.6M
Non-Disc.$270.9M
Employees51
Clients--
DateMar 2011
Total AUM$302.6M
Discretionary$31.6M
Non-Disc.$270.9M
Employees51
Clients--
DateDec 2010
Total AUM$205.6M
Discretionary$12.2M
Non-Disc.$193.4M
Employees51
Clients--
DateOct 2010
Total AUM$205.6M
Discretionary$12.2M
Non-Disc.$193.4M
Employees51
Clients--
DateJun 2010
Total AUM$205.6M
Discretionary$12.2M
Non-Disc.$193.4M
Employees51
Clients--
DateMar 2009
Total AUM$193.1M
Discretionary$15.8M
Non-Disc.$177.3M
Employees51
Clients--
DateMar 2008
Total AUM$280.6M
Discretionary$10.7M
Non-Disc.$269.9M
Employees51
Clients--
DateNov 2007
Total AUM$329.7M
Discretionary$2.3M
Non-Disc.$327.4M
Employees51
Clients--
DateMar 2007
Total AUM$329.7M
Discretionary$2.3M
Non-Disc.$327.4M
Employees51
Clients--
DateJan 2007
Total AUM$225.7M
Discretionary$0
Non-Disc.$225.7M
Employees51
Clients--
DateJan 2007
Total AUM$225.7M
Discretionary$0
Non-Disc.$225.7M
Employees51
Clients--
DateMar 2006
Total AUM$225.7M
Discretionary$0
Non-Disc.$225.7M
Employees51
Clients--
DateMar 2006
Total AUM$99.3M
Discretionary$0
Non-Disc.$99.3M
Employees51
Clients--
DateDec 2005
Total AUM$99.3M
Discretionary$0
Non-Disc.$99.3M
Employees51
Clients--
DateSep 2005
Total AUM$99.3M
Discretionary$0
Non-Disc.$99.3M
Employees51
Clients--
DateJan 2005
Total AUM$38M
Discretionary$0
Non-Disc.$38M
Employees--
Clients--
DateMar 2004
Total AUM$38M
Discretionary$0
Non-Disc.$38M
Employees--
Clients--
DateNov 2003
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees5
Clients--
DateOct 2003
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees5
Clients--