HOLLAND ADVISORY SERVICES, INC.
CRD #136302 SEC #801-110617 ORMOND BEACH, FL 386-671-7526
SEC Registered
Total AUM
$263.5M
Discretionary
$263.5M
Employees
19
Clients
101
Accounts
1,024
Firm Details
- Organization Type
- Corporation
- State of Formation
- Florida
- Fiscal Year End
- DECEMBER
- Registration Date
- --
- Latest Filing
- Dec 10, 2025
- Branch Offices
- 0
Advisory Services
No services reported
Compensation Methods
No compensation methods reported
Ownership
Direct Owners & Executive Officers (Schedule A)
| Name | Type | Title / Status | Ownership | Control |
|---|---|---|---|---|
| Barger, Erika, Johnelle | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| Barger, Erika, Johnelle | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| Barger, Erika, Johnelle | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| Barger, Erika, Johnelle | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| Barger, Erika, Johnelle | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | PRESIDENT | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | PRESIDENT | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | SECRETARY/TREASURER | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | SECRETARY/TREASURER | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | SECRETARY/TREASURER | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | VICE PRESIDENT | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | VICE PRESIDENT | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | SECRETARY/TREASURER | NA | Control |
| DOMINGUEZ, BETH, WATTS | I | SECRETARY/TREASURER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | VICE PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | VICE PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT & CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOARD, KALON, MARK | I | PRESIDENT | NA | Control |
| HOARD, KALON, MARK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| HOLLAND, DAVID, DEAN | I | PRESIDENT/CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | PRESIDENT/CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | PRESIDENT/CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | PRESIDENT/CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND, DAVID, DEAN | I | CEO | NA | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND FINANCIAL INC. | DE | OWNER | E | Control |
| HOLLAND, DAVID, DEAN | I | CEO/OWNER | E | Control |
| HOLLAND, DAVID, DEAN | I | CEO/OWNER | E | Control |
| HOLLAND, DAVID, DEAN | I | CEO/OWNER | E | Control |
| HOLLAND, DAVID, DEAN | I | PRESIDENT | E | Control |
| HOLLAND, DAVID, DEAN | I | PRESIDENT | E | Control |
| HOLLAND, DAVID, DEAN | I | CEO | E | Control |
| HOLLAND, DAVID, DEAN | I | CEO | E | Control |
Indirect Owners (Schedule B)
| Name | Type | Entity | Ownership | Control |
|---|---|---|---|---|
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
| HOLLAND, DAVID, DEAN | I | HOLLAND FINANCIAL INC. | E | Control |
Registrations
Federal
IA
Dec 10, 2025 REGISTERED
Notice Filings (14)
CO FL GA LA MI NC NE NH NY OH PA TN TX VA
Address
700 WEST GRANADA BOULEVARDORMOND BEACH, FL 32174-9036
United States
Phone: 386-671-7526