UP NORTH FINANCIAL, LLC
CRD #150996 SEC #801-120926 TRAVERSE CITY, MI (231) 929-9300
SEC Registered
Total AUM
$186.1M
Discretionary
$173.4M
Employees
4
Clients
25
Accounts
1,010
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Mar 2025 | $186.1M | $173.4M | $12.7M | 4 | 0 |
| Mar 2024 | $165.2M | $165.2M | $0 | 2 | 0 |
| Mar 2023 | $128.5M | $128.5M | $0 | 2 | 0 |
| Mar 2022 | $134M | $132.1M | $1.8M | 2 | 0 |
| Dec 2021 | $107.2M | $105.5M | $1.6M | 2 | 0 |
| Mar 2021 | $107.2M | $105.5M | $1.6M | 2 | 0 |
| Apr 2012 | $51.2M | $43.8M | $7.4M | 1 | 200 |
| Mar 2012 | $51.2M | $43.8M | $7.4M | 1 | 200 |
| Apr 2011 | $51.1M | $43.4M | $7.7M | 5 | -- |
| Jul 2009 | $0 | $0 | $0 | 5 | -- |
DateMar 2025
Total AUM$186.1M
Discretionary$173.4M
Non-Disc.$12.7M
Employees4
Clients0
DateMar 2024
Total AUM$165.2M
Discretionary$165.2M
Non-Disc.$0
Employees2
Clients0
DateMar 2023
Total AUM$128.5M
Discretionary$128.5M
Non-Disc.$0
Employees2
Clients0
DateMar 2022
Total AUM$134M
Discretionary$132.1M
Non-Disc.$1.8M
Employees2
Clients0
DateDec 2021
Total AUM$107.2M
Discretionary$105.5M
Non-Disc.$1.6M
Employees2
Clients0
DateMar 2021
Total AUM$107.2M
Discretionary$105.5M
Non-Disc.$1.6M
Employees2
Clients0
DateApr 2012
Total AUM$51.2M
Discretionary$43.8M
Non-Disc.$7.4M
Employees1
Clients200
DateMar 2012
Total AUM$51.2M
Discretionary$43.8M
Non-Disc.$7.4M
Employees1
Clients200
DateApr 2011
Total AUM$51.1M
Discretionary$43.4M
Non-Disc.$7.7M
Employees5
Clients--
DateJul 2009
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees5
Clients--