STRATEGIC INVESTMENT ADVISORS, LLC
Legal name: C2 PRIVATE WEALTH
CRD #151501 SEC #801-110692 NOVI, MI 248-567-6688
SEC Registered
Total AUM
$1.2B
Discretionary
$1.2B
Employees
11
Clients
26
Accounts
7,639
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Dec 2025 | $1.2B | $1.2B | $0 | 11 | 0 |
| Oct 2025 | $1.2B | $1.2B | $0 | 11 | 0 |
| Mar 2025 | $1.2B | $1.2B | $0 | 11 | 0 |
| Mar 2025 | $1.2B | $1.2B | $0 | 11 | 0 |
| Mar 2025 | $1.2B | $1.2B | $0 | 12 | 0 |
| Jan 2025 | $1.1B | $1.1B | $0 | 12 | 0 |
| Nov 2024 | $1.1B | $1.1B | $0 | 12 | 0 |
| Oct 2024 | $1.1B | $1.1B | $0 | 12 | 0 |
| Jul 2024 | $947.1M | $947.1M | $0 | 11 | 0 |
| Jun 2024 | $947.1M | $947.1M | $0 | 11 | 0 |
| Feb 2024 | $947.1M | $947.1M | $0 | 10 | 0 |
| Dec 2023 | $882.6M | $882.6M | $0 | 10 | 0 |
| Oct 2023 | $838.9M | $838.9M | $0 | 10 | 0 |
| Sep 2023 | $838.9M | $838.9M | $0 | 10 | 0 |
| Aug 2023 | $838.9M | $838.9M | $0 | 10 | 0 |
| Jul 2023 | $838.9M | $838.9M | $0 | 11 | 0 |
| Feb 2023 | $801.5M | $801.5M | $0 | 12 | 0 |
| Jan 2023 | $801.5M | $801.5M | $0 | 10 | 0 |
| Jan 2023 | $719M | $719M | $0 | 10 | 0 |
| Dec 2022 | $719M | $719M | $0 | 10 | 0 |
| Nov 2022 | $719M | $719M | $0 | 10 | 0 |
| Jul 2022 | $677.9M | $677.9M | $0 | 9 | 0 |
| Jun 2022 | $677.9M | $677.9M | $0 | 8 | 0 |
| May 2022 | $677.9M | $677.9M | $0 | 7 | 0 |
| Mar 2022 | $655.2M | $655.2M | $0 | 6 | 0 |
| Feb 2022 | $655.2M | $655.2M | $0 | 6 | 0 |
| Mar 2021 | $480M | $480M | $0 | 6 | 0 |
| Mar 2021 | $480M | $480M | $0 | 5 | 0 |
| Sep 2020 | $363.5M | $363.5M | $0 | 5 | 0 |
| Jun 2020 | $363.5M | $363.5M | $0 | 4 | 0 |
| Mar 2020 | $363.5M | $363.5M | $0 | 4 | 0 |
| Jan 2020 | $216.9M | $216.9M | $0 | 4 | 0 |
| Mar 2019 | $216.9M | $216.9M | $0 | 3 | 0 |
| Jul 2018 | $159.7M | $159.7M | $0 | 3 | 0 |
| Mar 2018 | $138.8M | $138.8M | $0 | 3 | 0 |
| Jul 2017 | $102.1M | $102.1M | $0 | 2 | 26 |
| May 2017 | $102.1M | $102.1M | $0 | 3 | 26 |
DateDec 2025
Total AUM$1.2B
Discretionary$1.2B
Non-Disc.$0
Employees11
Clients0
DateOct 2025
Total AUM$1.2B
Discretionary$1.2B
Non-Disc.$0
Employees11
Clients0
DateMar 2025
Total AUM$1.2B
Discretionary$1.2B
Non-Disc.$0
Employees11
Clients0
DateMar 2025
Total AUM$1.2B
Discretionary$1.2B
Non-Disc.$0
Employees11
Clients0
DateMar 2025
Total AUM$1.2B
Discretionary$1.2B
Non-Disc.$0
Employees12
Clients0
DateJan 2025
Total AUM$1.1B
Discretionary$1.1B
Non-Disc.$0
Employees12
Clients0
DateNov 2024
Total AUM$1.1B
Discretionary$1.1B
Non-Disc.$0
Employees12
Clients0
DateOct 2024
Total AUM$1.1B
Discretionary$1.1B
Non-Disc.$0
Employees12
Clients0
DateJul 2024
Total AUM$947.1M
Discretionary$947.1M
Non-Disc.$0
Employees11
Clients0
DateJun 2024
Total AUM$947.1M
Discretionary$947.1M
Non-Disc.$0
Employees11
Clients0
DateFeb 2024
Total AUM$947.1M
Discretionary$947.1M
Non-Disc.$0
Employees10
Clients0
DateDec 2023
Total AUM$882.6M
Discretionary$882.6M
Non-Disc.$0
Employees10
Clients0
DateOct 2023
Total AUM$838.9M
Discretionary$838.9M
Non-Disc.$0
Employees10
Clients0
DateSep 2023
Total AUM$838.9M
Discretionary$838.9M
Non-Disc.$0
Employees10
Clients0
DateAug 2023
Total AUM$838.9M
Discretionary$838.9M
Non-Disc.$0
Employees10
Clients0
DateJul 2023
Total AUM$838.9M
Discretionary$838.9M
Non-Disc.$0
Employees11
Clients0
DateFeb 2023
Total AUM$801.5M
Discretionary$801.5M
Non-Disc.$0
Employees12
Clients0
DateJan 2023
Total AUM$801.5M
Discretionary$801.5M
Non-Disc.$0
Employees10
Clients0
DateJan 2023
Total AUM$719M
Discretionary$719M
Non-Disc.$0
Employees10
Clients0
DateDec 2022
Total AUM$719M
Discretionary$719M
Non-Disc.$0
Employees10
Clients0
DateNov 2022
Total AUM$719M
Discretionary$719M
Non-Disc.$0
Employees10
Clients0
DateJul 2022
Total AUM$677.9M
Discretionary$677.9M
Non-Disc.$0
Employees9
Clients0
DateJun 2022
Total AUM$677.9M
Discretionary$677.9M
Non-Disc.$0
Employees8
Clients0
DateMay 2022
Total AUM$677.9M
Discretionary$677.9M
Non-Disc.$0
Employees7
Clients0
DateMar 2022
Total AUM$655.2M
Discretionary$655.2M
Non-Disc.$0
Employees6
Clients0
DateFeb 2022
Total AUM$655.2M
Discretionary$655.2M
Non-Disc.$0
Employees6
Clients0
DateMar 2021
Total AUM$480M
Discretionary$480M
Non-Disc.$0
Employees6
Clients0
DateMar 2021
Total AUM$480M
Discretionary$480M
Non-Disc.$0
Employees5
Clients0
DateSep 2020
Total AUM$363.5M
Discretionary$363.5M
Non-Disc.$0
Employees5
Clients0
DateJun 2020
Total AUM$363.5M
Discretionary$363.5M
Non-Disc.$0
Employees4
Clients0
DateMar 2020
Total AUM$363.5M
Discretionary$363.5M
Non-Disc.$0
Employees4
Clients0
DateJan 2020
Total AUM$216.9M
Discretionary$216.9M
Non-Disc.$0
Employees4
Clients0
DateMar 2019
Total AUM$216.9M
Discretionary$216.9M
Non-Disc.$0
Employees3
Clients0
DateJul 2018
Total AUM$159.7M
Discretionary$159.7M
Non-Disc.$0
Employees3
Clients0
DateMar 2018
Total AUM$138.8M
Discretionary$138.8M
Non-Disc.$0
Employees3
Clients0
DateJul 2017
Total AUM$102.1M
Discretionary$102.1M
Non-Disc.$0
Employees2
Clients26
DateMay 2017
Total AUM$102.1M
Discretionary$102.1M
Non-Disc.$0
Employees3
Clients26