LONG ROAD INVESTMENT COUNSEL, LLC
CRD #171343 SEC #801-79721 KALAMAZOO, MI 269-488-8001
SEC Registered
Total AUM
$315.6M
Discretionary
$315.6M
Employees
2
Clients
0
Accounts
104
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Apr 2025 | $315.6M | $315.6M | $0 | 2 | 0 |
| Mar 2025 | $315.6M | $315.6M | $0 | 2 | 0 |
| Mar 2024 | $284M | $284M | $0 | 1 | 0 |
| Mar 2023 | $252.9M | $252.9M | $0 | 1 | 0 |
| Mar 2022 | $301.1M | $301.1M | $0 | 1 | 0 |
| Mar 2021 | $243.7M | $243.7M | $0 | 1 | 0 |
| Jun 2020 | $218.3M | $218.3M | $0 | 1 | 0 |
| Mar 2020 | $218.3M | $218.3M | $0 | 1 | 0 |
| Mar 2019 | $179.8M | $179.8M | $0 | 1 | 0 |
| Mar 2018 | $178.4M | $178.4M | $0 | 1 | 0 |
| Mar 2017 | $162.2M | $162.2M | $0 | 1 | 26 |
| May 2016 | $154M | $154M | $0 | 1 | 26 |
| Mar 2016 | $154M | $154M | $0 | 1 | 26 |
| Mar 2015 | $149.2M | $149.2M | $0 | 1 | 11 |
| Aug 2014 | $118.3M | $118.3M | $0 | 1 | 0 |
| May 2014 | $0 | $0 | $0 | 1 | 0 |
DateApr 2025
Total AUM$315.6M
Discretionary$315.6M
Non-Disc.$0
Employees2
Clients0
DateMar 2025
Total AUM$315.6M
Discretionary$315.6M
Non-Disc.$0
Employees2
Clients0
DateMar 2024
Total AUM$284M
Discretionary$284M
Non-Disc.$0
Employees1
Clients0
DateMar 2023
Total AUM$252.9M
Discretionary$252.9M
Non-Disc.$0
Employees1
Clients0
DateMar 2022
Total AUM$301.1M
Discretionary$301.1M
Non-Disc.$0
Employees1
Clients0
DateMar 2021
Total AUM$243.7M
Discretionary$243.7M
Non-Disc.$0
Employees1
Clients0
DateJun 2020
Total AUM$218.3M
Discretionary$218.3M
Non-Disc.$0
Employees1
Clients0
DateMar 2020
Total AUM$218.3M
Discretionary$218.3M
Non-Disc.$0
Employees1
Clients0
DateMar 2019
Total AUM$179.8M
Discretionary$179.8M
Non-Disc.$0
Employees1
Clients0
DateMar 2018
Total AUM$178.4M
Discretionary$178.4M
Non-Disc.$0
Employees1
Clients0
DateMar 2017
Total AUM$162.2M
Discretionary$162.2M
Non-Disc.$0
Employees1
Clients26
DateMay 2016
Total AUM$154M
Discretionary$154M
Non-Disc.$0
Employees1
Clients26
DateMar 2016
Total AUM$154M
Discretionary$154M
Non-Disc.$0
Employees1
Clients26
DateMar 2015
Total AUM$149.2M
Discretionary$149.2M
Non-Disc.$0
Employees1
Clients11
DateAug 2014
Total AUM$118.3M
Discretionary$118.3M
Non-Disc.$0
Employees1
Clients0
DateMay 2014
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees1
Clients0