UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER
CRD #20804 SEC #801-57198 SCOTTSDALE, AZ 480-991-0225
SEC Registered Broker-Dealer Disclosures
Total AUM
$10.6B
Discretionary
$578.9M
Employees
614
Clients
101
Accounts
41,834
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Nov 2025 | $10.6B | $578.9M | $10.1B | 614 | 111 |
| Sep 2025 | $10.6B | $578.9M | $10.1B | 614 | 111 |
| Jun 2025 | $10.6B | $578.9M | $10.1B | 614 | 111 |
| Apr 2025 | $10.6B | $578.9M | $10.1B | 614 | 111 |
| Mar 2025 | $10.6B | $578.9M | $10.1B | 614 | 111 |
| Feb 2025 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Jan 2025 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Dec 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Oct 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Sep 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Aug 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Aug 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Apr 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Mar 2024 | $9.3B | $482.6M | $8.8B | 570 | 111 |
| Mar 2024 | $6.1B | $434.9M | $5.7B | 567 | 96 |
| Sep 2023 | $6.1B | $434.9M | $5.7B | 567 | 96 |
| Mar 2023 | $6.1B | $434.9M | $5.7B | 567 | 96 |
| Mar 2022 | $7.9B | $435.5M | $7.4B | 581 | 77 |
| Nov 2021 | $6B | $375.3M | $5.6B | 552 | 77 |
| Jul 2021 | $6B | $375.3M | $5.6B | 552 | 77 |
| Mar 2021 | $6B | $375.3M | $5.6B | 552 | 77 |
| Jan 2021 | $4.3B | $4B | $389.9M | 533 | 74 |
| Jun 2020 | $4.3B | $4B | $389.9M | 533 | 74 |
| Mar 2020 | $4.3B | $4B | $389.9M | 533 | 74 |
| Nov 2019 | $3.2B | $333.6M | $2.9B | 515 | 61 |
| May 2019 | $3.2B | $333.6M | $2.9B | 515 | 61 |
| Mar 2019 | $3.2B | $333.6M | $2.9B | 515 | 61 |
| Mar 2019 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Oct 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Sep 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Sep 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Aug 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Jul 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Apr 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Apr 2018 | $2.8B | $349.6M | $2.5B | 442 | 204 |
| Sep 2017 | $2.4B | $131.5M | $2.2B | 430 | 13,769 |
| Aug 2017 | $2.4B | $131.5M | $2.2B | 430 | 13,769 |
| Mar 2017 | $2.4B | $131.5M | $2.2B | 430 | 13,769 |
| Oct 2016 | $1.8B | $111.7M | $1.7B | 389 | 9,587 |
| Sep 2016 | $1.8B | $111.7M | $1.7B | 389 | 9,587 |
| Mar 2016 | $1.8B | $111.7M | $1.7B | 389 | 9,587 |
| Mar 2015 | $1.8B | $115.4M | $1.7B | 373 | 9,499 |
| Mar 2015 | $1.8B | $115.4M | $1.7B | 373 | 9,499 |
| Mar 2014 | $1.2B | $107.8M | $1.1B | 338 | 6,258 |
| Apr 2013 | $1.5B | $138.3M | $1.3B | 319 | 8,300 |
| Jan 2013 | $1.1B | $131M | $985.4M | 330 | 6,800 |
| Jan 2013 | $1.1B | $131M | $985.4M | 330 | 6,800 |
| Aug 2012 | $1.1B | $131M | $985.4M | 51 | 6,800 |
| Apr 2012 | $1.1B | $131M | $985.4M | 51 | 6,800 |
| Mar 2012 | $1.1B | $131M | $985.4M | 51 | 6,800 |
| Aug 2011 | $698.8M | $116.8M | $582M | 51 | -- |
| Jun 2011 | $698.8M | $116.8M | $582M | 51 | -- |
| Mar 2011 | $698.8M | $116.8M | $582M | 51 | -- |
| Mar 2010 | $506.4M | $100.1M | $406.2M | 51 | -- |
| Apr 2009 | $337M | $63.5M | $273.5M | 51 | -- |
| Mar 2007 | $490.5M | $16.3M | $474.2M | 51 | -- |
| Jan 2007 | $388.8M | $10.7M | $378.1M | 51 | -- |
| Dec 2006 | $388.8M | $10.7M | $378.1M | 51 | -- |
| Nov 2006 | $388.8M | $10.7M | $378.1M | 51 | -- |
| Mar 2006 | $278.6M | $7.6M | $271M | 51 | -- |
| Dec 2005 | $278.6M | $7.6M | $271M | 51 | -- |
| May 2005 | $278.6M | $7.6M | $271M | 51 | -- |
| Feb 2005 | $265M | $0 | $265M | 51 | -- |
| Jan 2004 | $202.8M | $0 | $202.8M | 51 | -- |
| Jan 2004 | $202.8M | $0 | $202.8M | 51 | -- |
| Dec 2003 | $202.8M | $0 | $202.8M | 51 | -- |
| Apr 2002 | $176.2M | $0 | $176.2M | 51 | -- |
| Mar 2002 | $176.2M | $0 | $176.2M | 51 | -- |
| Aug 2001 | $151M | $0 | $151M | 51 | -- |
| Jul 2001 | $151M | $0 | $151M | 51 | -- |
| Jun 2001 | $151M | $0 | $151M | 51 | -- |
| Jun 2001 | $151M | $0 | $151M | 51 | -- |
| Jun 2001 | $151M | $0 | $151M | 51 | -- |
| May 2001 | $151M | $0 | $151M | 51 | -- |
DateNov 2025
Total AUM$10.6B
Discretionary$578.9M
Non-Disc.$10.1B
Employees614
Clients111
DateSep 2025
Total AUM$10.6B
Discretionary$578.9M
Non-Disc.$10.1B
Employees614
Clients111
DateJun 2025
Total AUM$10.6B
Discretionary$578.9M
Non-Disc.$10.1B
Employees614
Clients111
DateApr 2025
Total AUM$10.6B
Discretionary$578.9M
Non-Disc.$10.1B
Employees614
Clients111
DateMar 2025
Total AUM$10.6B
Discretionary$578.9M
Non-Disc.$10.1B
Employees614
Clients111
DateFeb 2025
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateJan 2025
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateDec 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateOct 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateSep 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateAug 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateAug 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateApr 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateMar 2024
Total AUM$9.3B
Discretionary$482.6M
Non-Disc.$8.8B
Employees570
Clients111
DateMar 2024
Total AUM$6.1B
Discretionary$434.9M
Non-Disc.$5.7B
Employees567
Clients96
DateSep 2023
Total AUM$6.1B
Discretionary$434.9M
Non-Disc.$5.7B
Employees567
Clients96
DateMar 2023
Total AUM$6.1B
Discretionary$434.9M
Non-Disc.$5.7B
Employees567
Clients96
DateMar 2022
Total AUM$7.9B
Discretionary$435.5M
Non-Disc.$7.4B
Employees581
Clients77
DateNov 2021
Total AUM$6B
Discretionary$375.3M
Non-Disc.$5.6B
Employees552
Clients77
DateJul 2021
Total AUM$6B
Discretionary$375.3M
Non-Disc.$5.6B
Employees552
Clients77
DateMar 2021
Total AUM$6B
Discretionary$375.3M
Non-Disc.$5.6B
Employees552
Clients77
DateJan 2021
Total AUM$4.3B
Discretionary$4B
Non-Disc.$389.9M
Employees533
Clients74
DateJun 2020
Total AUM$4.3B
Discretionary$4B
Non-Disc.$389.9M
Employees533
Clients74
DateMar 2020
Total AUM$4.3B
Discretionary$4B
Non-Disc.$389.9M
Employees533
Clients74
DateNov 2019
Total AUM$3.2B
Discretionary$333.6M
Non-Disc.$2.9B
Employees515
Clients61
DateMay 2019
Total AUM$3.2B
Discretionary$333.6M
Non-Disc.$2.9B
Employees515
Clients61
DateMar 2019
Total AUM$3.2B
Discretionary$333.6M
Non-Disc.$2.9B
Employees515
Clients61
DateMar 2019
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateOct 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateSep 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateSep 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateAug 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateJul 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateApr 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateApr 2018
Total AUM$2.8B
Discretionary$349.6M
Non-Disc.$2.5B
Employees442
Clients204
DateSep 2017
Total AUM$2.4B
Discretionary$131.5M
Non-Disc.$2.2B
Employees430
Clients13,769
DateAug 2017
Total AUM$2.4B
Discretionary$131.5M
Non-Disc.$2.2B
Employees430
Clients13,769
DateMar 2017
Total AUM$2.4B
Discretionary$131.5M
Non-Disc.$2.2B
Employees430
Clients13,769
DateOct 2016
Total AUM$1.8B
Discretionary$111.7M
Non-Disc.$1.7B
Employees389
Clients9,587
DateSep 2016
Total AUM$1.8B
Discretionary$111.7M
Non-Disc.$1.7B
Employees389
Clients9,587
DateMar 2016
Total AUM$1.8B
Discretionary$111.7M
Non-Disc.$1.7B
Employees389
Clients9,587
DateMar 2015
Total AUM$1.8B
Discretionary$115.4M
Non-Disc.$1.7B
Employees373
Clients9,499
DateMar 2015
Total AUM$1.8B
Discretionary$115.4M
Non-Disc.$1.7B
Employees373
Clients9,499
DateMar 2014
Total AUM$1.2B
Discretionary$107.8M
Non-Disc.$1.1B
Employees338
Clients6,258
DateApr 2013
Total AUM$1.5B
Discretionary$138.3M
Non-Disc.$1.3B
Employees319
Clients8,300
DateJan 2013
Total AUM$1.1B
Discretionary$131M
Non-Disc.$985.4M
Employees330
Clients6,800
DateJan 2013
Total AUM$1.1B
Discretionary$131M
Non-Disc.$985.4M
Employees330
Clients6,800
DateAug 2012
Total AUM$1.1B
Discretionary$131M
Non-Disc.$985.4M
Employees51
Clients6,800
DateApr 2012
Total AUM$1.1B
Discretionary$131M
Non-Disc.$985.4M
Employees51
Clients6,800
DateMar 2012
Total AUM$1.1B
Discretionary$131M
Non-Disc.$985.4M
Employees51
Clients6,800
DateAug 2011
Total AUM$698.8M
Discretionary$116.8M
Non-Disc.$582M
Employees51
Clients--
DateJun 2011
Total AUM$698.8M
Discretionary$116.8M
Non-Disc.$582M
Employees51
Clients--
DateMar 2011
Total AUM$698.8M
Discretionary$116.8M
Non-Disc.$582M
Employees51
Clients--
DateMar 2010
Total AUM$506.4M
Discretionary$100.1M
Non-Disc.$406.2M
Employees51
Clients--
DateApr 2009
Total AUM$337M
Discretionary$63.5M
Non-Disc.$273.5M
Employees51
Clients--
DateMar 2007
Total AUM$490.5M
Discretionary$16.3M
Non-Disc.$474.2M
Employees51
Clients--
DateJan 2007
Total AUM$388.8M
Discretionary$10.7M
Non-Disc.$378.1M
Employees51
Clients--
DateDec 2006
Total AUM$388.8M
Discretionary$10.7M
Non-Disc.$378.1M
Employees51
Clients--
DateNov 2006
Total AUM$388.8M
Discretionary$10.7M
Non-Disc.$378.1M
Employees51
Clients--
DateMar 2006
Total AUM$278.6M
Discretionary$7.6M
Non-Disc.$271M
Employees51
Clients--
DateDec 2005
Total AUM$278.6M
Discretionary$7.6M
Non-Disc.$271M
Employees51
Clients--
DateMay 2005
Total AUM$278.6M
Discretionary$7.6M
Non-Disc.$271M
Employees51
Clients--
DateFeb 2005
Total AUM$265M
Discretionary$0
Non-Disc.$265M
Employees51
Clients--
DateJan 2004
Total AUM$202.8M
Discretionary$0
Non-Disc.$202.8M
Employees51
Clients--
DateJan 2004
Total AUM$202.8M
Discretionary$0
Non-Disc.$202.8M
Employees51
Clients--
DateDec 2003
Total AUM$202.8M
Discretionary$0
Non-Disc.$202.8M
Employees51
Clients--
DateApr 2002
Total AUM$176.2M
Discretionary$0
Non-Disc.$176.2M
Employees51
Clients--
DateMar 2002
Total AUM$176.2M
Discretionary$0
Non-Disc.$176.2M
Employees51
Clients--
DateAug 2001
Total AUM$151M
Discretionary$0
Non-Disc.$151M
Employees51
Clients--
DateJul 2001
Total AUM$151M
Discretionary$0
Non-Disc.$151M
Employees51
Clients--
DateJun 2001
Total AUM$151M
Discretionary$0
Non-Disc.$151M
Employees51
Clients--
DateJun 2001
Total AUM$151M
Discretionary$0
Non-Disc.$151M
Employees51
Clients--
DateJun 2001
Total AUM$151M
Discretionary$0
Non-Disc.$151M
Employees51
Clients--
DateMay 2001
Total AUM$151M
Discretionary$0
Non-Disc.$151M
Employees51
Clients--