STERLING INVESTMENT COUNSEL, LLC
CRD #282624 SEC #801-107624 BUFFALO, NY (716) 783-7054
SEC Registered
Total AUM
$819.3M
Discretionary
$813.6M
Employees
10
Clients
--
Accounts
2,038
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Dec 2025 | $819.3M | $813.6M | $5.7M | 10 | 21 |
| Apr 2025 | $819.3M | $813.6M | $5.7M | 10 | 21 |
| Mar 2025 | $819.3M | $813.6M | $5.7M | 10 | 21 |
| Feb 2025 | $656.8M | $656.1M | $771.5K | 10 | 23 |
| Nov 2024 | $656.8M | $656.1M | $771.5K | 10 | 23 |
| Sep 2024 | $656.8M | $656.1M | $771.5K | 9 | 23 |
| Mar 2024 | $656.8M | $656.1M | $771.5K | 9 | 23 |
| Apr 2023 | $543.6M | $543.1M | $516.1K | 9 | 23 |
| Mar 2023 | $543.6M | $543.1M | $516.1K | 9 | 23 |
| Mar 2022 | $606.1M | $604.6M | $1.6M | 9 | 20 |
| May 2021 | $503.2M | $501.8M | $1.3M | 9 | 14 |
| Mar 2021 | $503.2M | $501.8M | $1.3M | 9 | 14 |
| Dec 2020 | $423.8M | $423M | $801.1K | 9 | 17 |
| Dec 2020 | $423.8M | $423M | $801.1K | 9 | 17 |
| Jun 2020 | $423.8M | $423M | $801.1K | 9 | 17 |
| Jun 2020 | $423.8M | $423M | $801.1K | 9 | 17 |
| Mar 2020 | $423.8M | $423M | $801.1K | 9 | 17 |
| Jan 2020 | $329.4M | $326.8M | $2.6M | 9 | 14 |
| Nov 2019 | $329.4M | $326.8M | $2.6M | 9 | 14 |
| Apr 2019 | $329.4M | $326.8M | $2.6M | 9 | 14 |
| Mar 2019 | $329.4M | $326.8M | $2.6M | 9 | 14 |
| Dec 2018 | $305.6M | $286.8M | $18.8M | 9 | 0 |
| Dec 2018 | $305.6M | $286.8M | $18.8M | 9 | 0 |
| Apr 2018 | $305.6M | $286.8M | $18.8M | 12 | 0 |
| Apr 2018 | $305.6M | $286.8M | $18.8M | 10 | 0 |
| Apr 2018 | $305.6M | $286.8M | $18.8M | 11 | 0 |
| Apr 2018 | $305.6M | $286.8M | $18.8M | 10 | 0 |
| Mar 2018 | $305.6M | $286.8M | $18.8M | 10 | 0 |
| Jul 2017 | $204M | $189M | $15M | 7 | 365 |
| Jun 2017 | $204M | $189M | $15M | 7 | 365 |
| Apr 2017 | $204M | $189M | $15M | 7 | 365 |
| Apr 2017 | $204M | $189M | $15M | 7 | 365 |
| Mar 2017 | $189M | $174M | $15M | 7 | 365 |
| Dec 2016 | $183M | $171M | $12M | 5 | 0 |
| Aug 2016 | $183M | $171M | $12M | 5 | 0 |
| Apr 2016 | $0 | $0 | $0 | 5 | 0 |
| Mar 2016 | $0 | $0 | $0 | 5 | 0 |
DateDec 2025
Total AUM$819.3M
Discretionary$813.6M
Non-Disc.$5.7M
Employees10
Clients21
DateApr 2025
Total AUM$819.3M
Discretionary$813.6M
Non-Disc.$5.7M
Employees10
Clients21
DateMar 2025
Total AUM$819.3M
Discretionary$813.6M
Non-Disc.$5.7M
Employees10
Clients21
DateFeb 2025
Total AUM$656.8M
Discretionary$656.1M
Non-Disc.$771.5K
Employees10
Clients23
DateNov 2024
Total AUM$656.8M
Discretionary$656.1M
Non-Disc.$771.5K
Employees10
Clients23
DateSep 2024
Total AUM$656.8M
Discretionary$656.1M
Non-Disc.$771.5K
Employees9
Clients23
DateMar 2024
Total AUM$656.8M
Discretionary$656.1M
Non-Disc.$771.5K
Employees9
Clients23
DateApr 2023
Total AUM$543.6M
Discretionary$543.1M
Non-Disc.$516.1K
Employees9
Clients23
DateMar 2023
Total AUM$543.6M
Discretionary$543.1M
Non-Disc.$516.1K
Employees9
Clients23
DateMar 2022
Total AUM$606.1M
Discretionary$604.6M
Non-Disc.$1.6M
Employees9
Clients20
DateMay 2021
Total AUM$503.2M
Discretionary$501.8M
Non-Disc.$1.3M
Employees9
Clients14
DateMar 2021
Total AUM$503.2M
Discretionary$501.8M
Non-Disc.$1.3M
Employees9
Clients14
DateDec 2020
Total AUM$423.8M
Discretionary$423M
Non-Disc.$801.1K
Employees9
Clients17
DateDec 2020
Total AUM$423.8M
Discretionary$423M
Non-Disc.$801.1K
Employees9
Clients17
DateJun 2020
Total AUM$423.8M
Discretionary$423M
Non-Disc.$801.1K
Employees9
Clients17
DateJun 2020
Total AUM$423.8M
Discretionary$423M
Non-Disc.$801.1K
Employees9
Clients17
DateMar 2020
Total AUM$423.8M
Discretionary$423M
Non-Disc.$801.1K
Employees9
Clients17
DateJan 2020
Total AUM$329.4M
Discretionary$326.8M
Non-Disc.$2.6M
Employees9
Clients14
DateNov 2019
Total AUM$329.4M
Discretionary$326.8M
Non-Disc.$2.6M
Employees9
Clients14
DateApr 2019
Total AUM$329.4M
Discretionary$326.8M
Non-Disc.$2.6M
Employees9
Clients14
DateMar 2019
Total AUM$329.4M
Discretionary$326.8M
Non-Disc.$2.6M
Employees9
Clients14
DateDec 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees9
Clients0
DateDec 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees9
Clients0
DateApr 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees12
Clients0
DateApr 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees10
Clients0
DateApr 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees11
Clients0
DateApr 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees10
Clients0
DateMar 2018
Total AUM$305.6M
Discretionary$286.8M
Non-Disc.$18.8M
Employees10
Clients0
DateJul 2017
Total AUM$204M
Discretionary$189M
Non-Disc.$15M
Employees7
Clients365
DateJun 2017
Total AUM$204M
Discretionary$189M
Non-Disc.$15M
Employees7
Clients365
DateApr 2017
Total AUM$204M
Discretionary$189M
Non-Disc.$15M
Employees7
Clients365
DateApr 2017
Total AUM$204M
Discretionary$189M
Non-Disc.$15M
Employees7
Clients365
DateMar 2017
Total AUM$189M
Discretionary$174M
Non-Disc.$15M
Employees7
Clients365
DateDec 2016
Total AUM$183M
Discretionary$171M
Non-Disc.$12M
Employees5
Clients0
DateAug 2016
Total AUM$183M
Discretionary$171M
Non-Disc.$12M
Employees5
Clients0
DateApr 2016
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees5
Clients0
DateMar 2016
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees5
Clients0