KESLER, NORMAN & WRIDE, LLC
Legal name: ASCEND INVESTMENT PARTNERS
CRD #307667 SEC #801-118514 OGDEN, UT (801) 476-1200
SEC Registered
Total AUM
$618.8M
Discretionary
$609.8M
Employees
9
Clients
--
Accounts
2,322
Firm Details
- Organization Type
- Limited Liability Company
- State of Formation
- Utah
- Fiscal Year End
- DECEMBER
- Registration Date
- --
- Latest Filing
- Aug 22, 2025
- Branch Offices
- 1
Advisory Services
No services reported
Compensation Methods
No compensation methods reported
Ownership
Direct Owners & Executive Officers (Schedule A)
| Name | Type | Title / Status | Ownership | Control |
|---|---|---|---|---|
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| SMITH, GARRETT, GILL | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | CHIEF COMPLIANCE OFFICER | NA | |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER | NA | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| DJW FINANCIAL ADVISORS INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| KESLER, KEVIN, CLARK | I | MANAGING MEMBER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN WEALTH MANAGEMENT INC | DE | OWNER | C | Control |
| NORMAN, PAUL, M. | I | MANAGING MEMBER | C | Control |
| WRIDE, DARCY, JONES | I | MANAGING MEMBER & CHIEF COMPLIANCE OFFICER | C | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| CD KESLER WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| GGS WEALTH MANAGEMENT, INC. | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| HAYDAR PROPERTIES LLC | DE | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| KELLER, BRENT, WARD | I | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
| PM NORMAN WEALTH MANAGEMENT INC | DE | OWNER | B | Control |
Indirect Owners (Schedule B)
| Name | Type | Entity | Ownership | Control |
|---|---|---|---|---|
| KESLER, CHRISTOPHER, DEAN | I | CD KESLER WEALTH MANAGEMENT, INC. | E | Control |
| KESLER, CHRISTOPHER, DEAN | I | CD KESLER WEALTH MANAGEMENT, INC. | E | Control |
| KESLER, CHRISTOPHER, DEAN | I | CD KESLER WEALTH MANAGEMENT, INC. | E | Control |
| KESLER, CHRISTOPHER, DEAN | I | CD KESLER WEALTH MANAGEMENT, INC. | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| KESLER, KEVIN, CLARK | I | KESLER WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | PM NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | PM NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | PM NORMAN WEALTH MANAGEMENT INC | E | Control |
| NORMAN, PAUL, M. | I | PM NORMAN WEALTH MANAGEMENT INC | E | Control |
| SMITH, GARRETT, GILL | I | GGS WEALTH MANAGEMENT, INC. | E | Control |
| SMITH, GARRETT, GILL | I | GGS WEALTH MANAGEMENT, INC. | E | Control |
| SMITH, GARRETT, GILL | I | GGS WEALTH MANAGEMENT, INC. | E | Control |
| SMITH, GARRETT, GILL | I | GGS WEALTH MANAGEMENT, INC. | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | DJW FINANCIAL ADVISORS INC | E | Control |
| WRIDE, DARCY, JONES | I | HAYDAR PROPERTIES LLC | E | Control |
| WRIDE, DARCY, JONES | I | HAYDAR PROPERTIES LLC | E | Control |
| WRIDE, DARCY, JONES | I | HAYDAR PROPERTIES LLC | E | Control |
| WRIDE, DARCY, JONES | I | HAYDAR PROPERTIES LLC | E | Control |
Registrations
Federal
IA
Aug 22, 2025 REGISTERED
Notice Filings (13)
AZ CA CO FL ID NH NM NV NY OR TX UT WA
Address
2225 WASHINGTON BLVD.SUITE 110
OGDEN, UT 84401
United States
Phone: (801) 476-1200