SIMPLIFY ASSET MANAGEMENT INC.
CRD #309535 SEC #801-119255 LAS VEGAS, NV 702-389-9705
SEC Registered Private Funds
Total AUM
$9.6B
Discretionary
$9.6B
Employees
45
Clients
--
Accounts
36
Firm Details
- Organization Type
- Corporation
- State of Formation
- Delaware
- Fiscal Year End
- JUNE
- Registration Date
- --
- Latest Filing
- Oct 3, 2025
- Branch Offices
- 1
- LEI
- 549300E3XNKOUYLNJO28
Advisory Services
No services reported
Compensation Methods
No compensation methods reported
Ownership
Direct Owners & Executive Officers (Schedule A)
| Name | Type | Title / Status | Ownership | Control |
|---|---|---|---|---|
| COLE, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| COLE, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| COLE, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| HO, FIONA, CHI YU | I | CHIEF OPERATING OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | NA | Control |
| MOORE, ALBERT, ASHOK | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| MOORE, ALBERT, ASHOK | I | CHIEF COMPLIANCE OFFICER | NA | |
| NASH, JAMES, ROBERT | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| NASH, JAMES, ROBERT | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| NASH, JAMES, ROBERT | I | CHIEF COMPLIANCE OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| RYU, JOHN | I | CHIEF FINANCIAL OFFICER | NA | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | D | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | D | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | D | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER & CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER & CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER & CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| BERNS, DAVID, MARC | I | CO-FOUNDER, CHIEF INFORMATION OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER, & CHIEF COMPLIANCE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER | C | Control |
| KIM, PAUL, SANG JIN | I | CO-FOUNDER, CHIEF EXECUTIVE OFFICER | C | Control |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | DE | OWNER | B | |
| KELLEHER, BRIAN, CARROLL | I | CHIEF REVENUE OFFICER | A | Control |
Indirect Owners (Schedule B)
| Name | Type | Entity | Ownership | Control |
|---|---|---|---|---|
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
| KAYNE, RICHARD, ALAN | I | RICHARD KAYNE AND SUZANNA KAYNE LIVING TRUST | F | Control |
Registrations
Federal
IA
Oct 3, 2025 REGISTERED
Notice Filings (13)
AZ CA FL GA MA ME NH NV NY PA SC TX UT
Address
10845 GRIFFITH PEAK DRIVE, 2/FLAS VEGAS, NV 89135
United States
Phone: 702-389-9705