ROLLINS FINANCIAL ADVISORS, LLC

CRD #312921 SEC #801-120482 ATLANTA, GA 404-892-7967

SEC Registered

Total AUM

$1.4B

Discretionary

$1.4B

Employees

Clients

251

Accounts

1,011

Firm Details

Organization Type: Limited Liability Company
State of Formation: Delaware
Fiscal Year End: DECEMBER
Registration Date: --
Latest Filing: Aug 22, 2025
Branch Offices: 0

Advisory Services

No services reported

Compensation Methods

No compensation methods reported

Ownership

Direct Owners & Executive Officers (Schedule A)

Name	Type	Title / Status	Ownership	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
ROLLINS, JOSEPH, RUMAGE	I	PRESIDENT/CEO	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, DANIELLE, VAN LEAR	I	CHIEF FINANCIAL OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
SCHULTZ, ROBERT, ERNST	I	CHIEF OPERATIONS OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
WILCOX, EDWARD, J	I	CHIEF COMPLIANCE OFFICER	NA	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control
FOCUS OPERATING, LLC	DE	MEMBER (MANAGER)	E	Control

Indirect Owners (Schedule B)

Name	Type	Entity	Ownership	Control
FERDINAND FFP ACQUISITION, LLC	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ACQUISITION, LLC	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ACQUISITION, LLC	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ACQUISITION, LLC	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	DE	FERDINAND FFP ACQUISITION, LLC	E	Control
FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	DE	FERDINAND FFP ACQUISITION, LLC	E	Control
FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	DE	FERDINAND FFP ACQUISITION, LLC	E	Control
FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	DE	FERDINAND FFP ACQUISITION, LLC	E	Control
FERDINAND FFP PARENT, INC.	DE	FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	E	Control
FERDINAND FFP PARENT, INC.	DE	FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	E	Control
FERDINAND FFP PARENT, INC.	DE	FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	E	Control
FERDINAND FFP PARENT, INC.	DE	FERDINAND FFP INTERMEDIATE HOLDINGS, LLC	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FERDINAND FFP PARENT, INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FERDINAND FFP PARENT, INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FERDINAND FFP PARENT, INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FOCUS FINANCIAL PARTNERS INC.	E	Control
FERDINAND FFP ULTIMATE HOLDINGS, LP	DE	FERDINAND FFP PARENT, INC.	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS INC.	DE	FOCUS FINANCIAL PARTNERS, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
FOCUS FINANCIAL PARTNERS, LLC	DE	FOCUS OPERATING, LLC	E	Control
CD&R FERDINAND HOLDINGS, L.P.	DE	FERDINAND FFP ULTIMATE HOLDINGS, LP	D	Control
CD&R FERDINAND HOLDINGS, L.P.	DE	FERDINAND FFP ULTIMATE HOLDINGS, LP	D	Control
CD&R FERDINAND HOLDINGS, L.P.	DE	FERDINAND FFP ULTIMATE HOLDINGS, LP	D	Control
CD&R FERDINAND HOLDINGS, L.P.	DE	FERDINAND FFP ULTIMATE HOLDINGS, LP	D	Control
CLAYTON, DUBILIER & RICE FUND XII, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	D	Control
CLAYTON, DUBILIER & RICE FUND XII, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	D	Control
CLAYTON, DUBILIER & RICE FUND XII, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	D	Control
CLAYTON, DUBILIER & RICE FUND XII, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	D	Control
CD&R FERDINAND CO-INVESTOR, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	C	Control
CD&R FERDINAND CO-INVESTOR, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	C	Control
CD&R FERDINAND CO-INVESTOR, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	C	Control
CD&R FERDINAND CO-INVESTOR, L.P.	FE	CD&R FERDINAND HOLDINGS, L.P.	C	Control

Registrations

Federal

Aug 22, 2025 REGISTERED

Notice Filings (25)

AL AZ CA CO FL GA IL IN LA MA MD MS NC NE NH NJ NY OH OR PA SC TN TX VA WA

Address

3343 PEACHTREE ROAD NE
SUITE 500
ATLANTA, GA 30326
United States

Phone: 404-892-7967