STERLING FINANCIAL GROUP, INC.
CRD #300327 SEC #801-114827 PASADENA, CA (626) 440-9192
SEC Registered
Total AUM
$406.6M
Discretionary
$387.9M
Employees
7
Clients
1
Accounts
604
AUM Over Time
| Date | Total AUM | Discretionary | Non-Disc. | Employees | Clients |
|---|---|---|---|---|---|
| Nov 2025 | $406.6M | $387.9M | $18.6M | 7 | 6 |
| Jun 2025 | $361.3M | $349.5M | $11.8M | 7 | 6 |
| Apr 2025 | $361.3M | $349.5M | $11.8M | 7 | 6 |
| Mar 2025 | $361.3M | $349.5M | $11.8M | 7 | 6 |
| Oct 2024 | $322M | $311M | $10.9M | 6 | 1 |
| Mar 2024 | $322M | $311M | $10.9M | 6 | 1 |
| Nov 2023 | $299.4M | $290.9M | $8.5M | 6 | 3 |
| Mar 2023 | $272.2M | $263.6M | $8.6M | 6 | 3 |
| Mar 2023 | $272.2M | $263.6M | $8.6M | 6 | 3 |
| Dec 2022 | $249.2M | $238.1M | $11.1M | 6 | 2 |
| Mar 2022 | $249.2M | $238.1M | $11.1M | 6 | 2 |
| Mar 2021 | $181.6M | $171.4M | $10.2M | 6 | 5 |
| Dec 2020 | $168.3M | $156.6M | $11.7M | 6 | 5 |
| Jul 2020 | $168.3M | $156.6M | $11.7M | 6 | 5 |
| Jun 2020 | $168.3M | $156.6M | $11.7M | 6 | 5 |
| Mar 2020 | $168.3M | $156.6M | $11.7M | 6 | 5 |
| Jun 2019 | $151.9M | $143.3M | $8.7M | 4 | 149 |
| Jun 2019 | $151.9M | $143.3M | $8.7M | 4 | 149 |
| Apr 2019 | $0 | $0 | $0 | 4 | 0 |
| Feb 2019 | $0 | $0 | $0 | 6 | 0 |
DateNov 2025
Total AUM$406.6M
Discretionary$387.9M
Non-Disc.$18.6M
Employees7
Clients6
DateJun 2025
Total AUM$361.3M
Discretionary$349.5M
Non-Disc.$11.8M
Employees7
Clients6
DateApr 2025
Total AUM$361.3M
Discretionary$349.5M
Non-Disc.$11.8M
Employees7
Clients6
DateMar 2025
Total AUM$361.3M
Discretionary$349.5M
Non-Disc.$11.8M
Employees7
Clients6
DateOct 2024
Total AUM$322M
Discretionary$311M
Non-Disc.$10.9M
Employees6
Clients1
DateMar 2024
Total AUM$322M
Discretionary$311M
Non-Disc.$10.9M
Employees6
Clients1
DateNov 2023
Total AUM$299.4M
Discretionary$290.9M
Non-Disc.$8.5M
Employees6
Clients3
DateMar 2023
Total AUM$272.2M
Discretionary$263.6M
Non-Disc.$8.6M
Employees6
Clients3
DateMar 2023
Total AUM$272.2M
Discretionary$263.6M
Non-Disc.$8.6M
Employees6
Clients3
DateDec 2022
Total AUM$249.2M
Discretionary$238.1M
Non-Disc.$11.1M
Employees6
Clients2
DateMar 2022
Total AUM$249.2M
Discretionary$238.1M
Non-Disc.$11.1M
Employees6
Clients2
DateMar 2021
Total AUM$181.6M
Discretionary$171.4M
Non-Disc.$10.2M
Employees6
Clients5
DateDec 2020
Total AUM$168.3M
Discretionary$156.6M
Non-Disc.$11.7M
Employees6
Clients5
DateJul 2020
Total AUM$168.3M
Discretionary$156.6M
Non-Disc.$11.7M
Employees6
Clients5
DateJun 2020
Total AUM$168.3M
Discretionary$156.6M
Non-Disc.$11.7M
Employees6
Clients5
DateMar 2020
Total AUM$168.3M
Discretionary$156.6M
Non-Disc.$11.7M
Employees6
Clients5
DateJun 2019
Total AUM$151.9M
Discretionary$143.3M
Non-Disc.$8.7M
Employees4
Clients149
DateJun 2019
Total AUM$151.9M
Discretionary$143.3M
Non-Disc.$8.7M
Employees4
Clients149
DateApr 2019
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees4
Clients0
DateFeb 2019
Total AUM$0
Discretionary$0
Non-Disc.$0
Employees6
Clients0